With the recent financial upheaval the world’s economy has experienced, competition between crafters and vendors has become more intense than ever. Customers come to us looking for bargains on well-made items to enjoy themselves or give away as gifts, and some of them expect us to nearly give away our work, not realizing the amount of time and money that goes into our crafts. Here are five simple tricks you can use to maximize profit, even during this era of shaky finances.

Tip #1: Make What Customers Want

People who visit fairs and craft shows come hoping to find specific items, be it trendy jewelry, handmade pottery, floral arrangements and wreaths, handmade soaps, candles, or other items. While it’s nearly impossible to please everyone, it is possible to learn about ongoing trends and to update your styles so that they meet customer demands. When you are out and about, take a look at what people are wearing and carrying, and don’t forget to look at crafting magazines and other resources to find out what’s hottest. Put your own personal twist on things to add more character and individuality, too. 

Tip #2: Create Useful Products

When money is tight, people are often hesitant to spend their hard-earned dollars on anything that does not perform some type of valuable function. That does not mean that items cannot bring fun and happiness into customers’ lives! Wearable items such as scarves and jewelry are always a hit, particularly if they are well made, ever so slightly unusual, and universally appealing. Consumables are almost always popular, as are items that make tasks such as cooking easier and more pleasant.

Tip #3: Sell Things in Sets

People are often hesitant to purchase one of a kind items, unless they are simply purchasing art or apparel. When selling items such as cooking and kitchen gadgets, pottery, or consumables like soaps and lotions, try offering some sets that include your most popular items. Four nested bowls just the right size for dessert or cozy soup might sell better than just one beautiful bowl, for example, and an entire body care set will probably hold more appeal than a single item does, particularly if someone is looking for a nice gift to give.

Tip #4: Don’t Waste Time at Unprofitable Shows

There are loads of different shows to attend each weekend, some of which might be close to home but not as profitable as others further away. While some shows cost more money to exhibit at, others are low budget; and in some communities, people just do not have money to spend on crafts. Choose your shows carefully, and you’ll notice that your profits increase.

Tip #5: Refine Your Image

Ensure that you do your very best to create a “store” that customers will want to shop in. Make sure your displays look attractive and showy, provide samples and extra services if possible, and promote yourself shamelessly. Put forth a professional image, and customers will feel good about shopping with you.